1970 was a time of great change and challenges. On April 22, 1970 the first Earth Day was established that put environmental concerns on the minds of legislators and public alike. It was a day that led to the creation of the US Environmental Protection Agency. Forty one years later we still face great challenges for the environment. Earth Day 2011 is just days away. What changes has your organization made in the last year to make a positive environmental impact?

Sustainability is no longer a peripheral issue. It is highly relevant through all levels of business and supply chains. Reasons to pursue sustainability are driven by climate change, shifting regulations or market expectations. The impacts are great for companies that embrace sustainability. Companies of all sizes build profit, brand and competitive advantage, while reducing waste, reducing environmental and social impact, and guarding against liability.

The top three reasons to pursue sustainability practices:

1. 1. Sustainability is simply good business- this subset of your overall strategy addresses areas of your business which both improve your overall positioning and also include operational efficiency and profitability
2. 2. Improve profitability– by identifying wastes, working smarter and increasing efficiency
3. 3. Manage risks and liabilities- eliminate or reduce stakeholder liabilities including governmental, environmental, supply chain, bank and public interests in your business

Read the rest of the blog including 3 sustainable areas to increase profits